The Seasons of Grace's
We’ve all heard
the expression “going back to our roots.” In my personal experience, I take
this in both a very literal and figurative way. Growing up, Balducci's began
when I was just a little girl as a produce market. My father and mother, Louis
and Maria Balducci, strictly sold the freshest, highest quality produce, and
only that. There was no such thing as a Prime Meat department or Coffee Bar, we
sold what we knew, and that was the most delicious farm grown products a New
York market had to offer.
If there is one
story I like to tell over and over again, it’s the one about my pop and his
watermelon. When I was a teenager, my
pop bought this huge watermelon from Chile…the first of its kind in New York
City. My mom and I thought he was crazy buying something that no one had ever
heard of, but his response was always “whatever I don’t sell, I’ll bring it
home to my family.” After that one item, Balducci’s quickly became the go-to
market for any and everything of quality and exotic origins.
Nowadays, with
both markets in full swing, we still try to maintain the same principles my
parents displayed. However we’ve changed a couple of things. When you go to
other markets, they carry certain produce items year round regardless of their
quality just to say “yeah we have that.” In Grace’s we believe fruit and
vegetables are the fashion of nature, everything has a season. Figs, berries,
melon; all of these have a height season, where their flavor and texture cannot
be disputed as anything but nature’s candy.
Between my late
husband and founder of Grace’s Marketplace, Joseph Doria, and his brother
Dominick Doria, they only believed in selling the best at its best. In both
stores we have a veteran produce staff that is more than willing to help you
select the ripest melon or sweetest pear.
I always encourage
and stress that all shoppers buy only what’s in season, hence why Grace’s only
carries certain produce items respectively. I wouldn’t sell anything to my
customers that I wouldn’t serve to my own family. When we start to carry things
out of season like some of my competitors, where do you think they are getting
their products from? Chile, Mexico, Costa Rica… All places that are quite far
from us require a long process of shipping, and not to mention the health
risks. I know organic produce is all the rage right now and rightfully so, but
what’s point if the product is sub-par to begin with?
Sometimes you are
going to have a craving for something, or have a recipe that requires a
specific product, but always keep in mind the seasons. There is always
something comparable, always a substitute that you can use and will probably
taste better. I personally love figs. Growing up there was nothing better than
when my parents brought home ripe figs with a little cheese or prosciutto…it’s
the best. But I know it’s a treat you can’t have all the time, and I wouldn’t
want to because it just not the same.
So next time you
come into Grace’s and you’re looking for a little something fresh, keep in
mind, if Grace’s doesn’t carry it at the moment, it’s because we know you
wouldn’t enjoy it.
Happy Cooking!
Grace